I'm Danny Maddox. I rebuild the systems connecting marketing, sales, partnerships, and customer success, starting with the underlying operating structure rather than the visible symptom. My background spans full-stack engineering, marketing leadership, and enterprise revenue operations.
A bottom-up diagnostic model for finding where a revenue system is actually failing. Five layers, worked from the foundation up.
can the company scale without adding equal cost and friction?
do the metrics measure business performance or system activity?
does work move cleanly between teams, systems, and stages?
do teams mean the same thing when they use the same words?
is it complete, consistent, connected, and trusted?
RevOps gets read narrowly as CRM administration. My scope has never been that narrow.
Fragmented systems, limited attribution, inconsistent reporting, and revenue functions that didn't talk to each other.
Rebuilt the CRM, reporting structure, campaign operations, process governance, and executive visibility from the data layer up.
Full-funnel reporting and attribution, pipeline accountability, and coordinated GTM across marketing, sales, and partnerships.
I'm most effective in organizations where growth has outpaced the systems, definitions, and operating discipline needed to support it.
CEOs, executive teams, founders, and fellow operators welcome. Do not start with the feature list. Start with the layer it fixes.